Don't sell a service, provide an experience.
What's the difference between between staying at a Motel 6 and the Ritz Carlton? The experience. Sure, they both provide you a place to sleep at night, one might even give you a free breakfast, but there is an obvious difference in tone from the minute you pull in and are greeted by the staff. High-end hotel chains are not concerned with having the best rate, but that the client experience is memorable. In this session, we will map out the top categories in which client satisfaction is measured and provide a roadmap to make sure your brand experience will be one your clients fondly remember.